When most people think of specialty coffee, they probably imagine bearded hipsters drinking second wave pour-overs or natural process Ethiopia micro-lots. You know, that stuff that’s so good it costs $16 a cup. This article will break down the specialty coffee market and help you understand all its different sub-segments. We’ll explore what factors qualify something as “specialty” and how those standards differ in different parts of the world. It also gives an overview of the different specialty markets and what kind of impact each one has on the industry as a whole. So, if you want to become a caffeinated expert on this topic, read on!
